Pengaruh Penerapan Corporate Social Responsibility terhadap Persepsi Nasabah Bank dan Dampaknya terhadap Corporate Image
نویسندگان
چکیده
منابع مشابه
Corporate social responsibility and bank customer satisfaction:
Dr McDonald is currently a lecturer in the Marketing Department. Lyn was awarded her PhD in 2006. Her research interests include corporate social responsibility. Her research interests centre on customer loyalty and retention strategies and she has published many articles in this area. (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. Abstract Purpose – W...
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ژورنال
عنوان ژورنال: The Winners
سال: 2011
ISSN: 2541-2388,1412-1212
DOI: 10.21512/tw.v12i2.675